Ten years later, however, Acclaim had gone bankrupt and the brand languished in financial uncertainty and comic book obscurity. Unfortunately, the success was short-lived. Soon the publisher would sell to video game developer Acclaim Entertainment for a whopping $65 million and become Acclaim Comics. Books like NINJAK, X-O Manowar, and Harbinger starred newly-minted heroes with their own interweaving mythologies. Initially, Valiant was a huge success, with numerous bestselling titles and a massive fan base. (DC? That's the one with Batman and Superman Marvel? Spider-Man, The X-Men, and The Avengers.) But Valiant made its name as an upstart competitor with its own set of heroes-a new beginning for readers tired of the same old capes and cowls.
Even if you haven't picked up a comic in years, you probably know the difference between the Big Two. Valiant Entertainment was founded in 1989 as a competitor to Marvel and DC, complete with its own cohesive Valiant Universe. And considering Valiant Comics' unusual history, Bloodshot Reborn actually makes perfect sense. " But those same dark qualities are exactly why the comic book writer ended up choosing to revamp the character. "For me, Bloodshot was the least appealing character that Valiant had," says Jeff Lemire with a chuckle.
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